NEED-A-LIFT TRANSPORTATION SERVICES
After spending several years with a free website she'd built on her own, this global executive was ready to put her best foot forward as a CEO coach, consultant, and speaker. We coordinated new brand photography to assert an authentic, personable image and also provided logo, web, and graphic design to kick off this transformation. This global executive has served as president of seven multi-national companies in six different countries. Now, she's ready to marry over 25 years of experience with a fresh, authentic, and relevant online and offline presence as she transitions to her new career as a CEO coach, Vistage Worldwide chair, and speaker.
- Brand Identity Development
- Collateral Design + Print Coordination
- Brand Photography
- Website Redesign
THE NEW LOGO
The original Need-A-Lift logo is based on an illustration created according to the owner's original vision in 2006. We simplified the color palette and opted for a text-based design to support the brand's expansion from a youth-focused transportation service to one that services both families, private groups, nonprofits, government agencies, and a host of cross-sector entities.